Timeless London style is at the very core of this sophisticated but ever-liveable interior design genre, from an often-edited and restrained colour palette, to a carefully curated selection of furniture, lighting, and artwork. Its classic elegance is charming and often bespoke furniture is needed to realise the Interior Designer’s vision. The curved seating arrangement in this entrance hall is stylish and unique and makes for a grand welcoming.
 

Referencing British architecture and heritage is crucial for epitomising the London Look. This means focusing in on architectural features; elegant fireplaces, club fenders, architraves, window sills, paneling and cornices. Without these design elements it is a challenge to achieve the true London Look. It‘s easy to add these key features into modern houses or penthouses – there is always a way to make it work. It‘s also important to have a focal point in the room, which is often an architectural feature, such as a fireplace. If you don’t have a fireplace, you can create your own point of interest by arranging a gallery-style wall or large wall mirror!

The upholstery on the back of an accent chair can be in beautiful prints or colours, but not the whole chair. It’s about being subtle and using textures, prints and hints of colour to complement the neutral palette to bring the room to life. This is also a great approach if you are looking to update your interior; ensure the core pieces of furniture are in timeless neutral tones and keep the décor flexible to easily adapt to recent trends - or your personal tastes! Our personal styles do change, which is why a neutral base is key - to last the test of time and ensure it grows with you. The pops of colour are what should be interchangeable, this approach creates a truly flexible interior. What we love about Laura Hammett’s interior design is how the mustard and yellow tones are harmonious, and are picked up across many touch points; from the rug, cushions, occasional chairs, to the ornaments, without overpowering the space.
 

When you look deeper into the make-up of the London Look aesthetic, it’s repeated success stems largely from the layout; carefully planned furniture arrangements that rely on symmetry and, importantly, comfort! Pairing elegant sofas and occasional chairs with enough room to manoeuvre around easily, creating a serene and easy living space. The inclusion of matching side tables offer an area to place a stylish table lamp on either side, highly practical for mood lighting, while there is room to display objects and sculptures on a decadent bookshelf. The centre piece table behind the accent chairs in Laura Hammett’s design draws the eye and fills the empty space behind creating a harmonious interior.
 

Zeroing in on the key factors which form this look, we start with the colour palette. It very quickly becomes apparent that the most successful examples of this aesthetic have a carefully chosen colour grouping. While they largely work in a restrained collection of tones and colours, it is by no means boring! Pull out soothing shades of white and cream from the paint charts, with just enough warmth to bring in a cheerful and uplifting atmosphere. Then, blend these with a selection of neutral, monochromatic shades of beige, dark wood finishes and dashes of metallic reflecting in the upholstery on the back of the dining chairs. Elegant and classic-shaped dining chairs such as the Charles Dining Chairs, which are fully customisable (even down to the metallic stud detailing), work perfectly for the London Look aesthetic. Luxurious fabrics and textures elevate The London Look, creating a beautiful and elegant interior style. Choose from a wide selection of luxurious fabrics from Larkbury London’s extensive fabric library - the largest independent collection in Europe.